How Amazon Could Disrupt Anew

First published on www.digitalbookworld.com

12.23.2014 | Could an established player like Amazon again disrupt the publishing world the way it did with the Kindle at the start of the ebook revolution?

From one point of view, it’s hard to see how; as the industry charts a path into the mobile future, the Fire Phone hardly suggests the e-tailer is on the verge of a new breakthrough.

But All Brain founder Marcello Vena says he “would not be surprised if the next big thing is Amazon disrupting parts of itself.” As Vena points out, the company is in some ways a constellation of start-ups keen on digital experimentation.